Includes bibliographical references and index.

"This text has become a classic, step-by-step walkthrough of the process for developing, implementing, and evaluating successful public health and health promotion programs. The aim of the text is to assist public health professionals to become not only competent health program planners and evaluators but also savvy consumers of evaluation reports and to be able to use evaluation consultants. The text includes a variety of practical tools and concepts necessary to develop and evaluate health programs, presenting them in language understandable to both the practicing and novice health program planner and evaluator. The book maintains a public health focus to demonstrate how health programs can target different levels of a population, different determinants of a health problem, and different strategies and interventions to address a health problem. The text also offers examples of health programs and references to pique the interests of the diverse students and practicing professionals who constitute multidisciplinary program teams - relevant to health administrators, medical social workers, nurses, nutritionists, pharmacists, public health professionals, and physicians"-- Provided by publisher.