Marketing health services / Richard K. Thomas.
By: Thomas, Richard K [author.].
Contributor(s): Association of University Programs in Health Administration [issuing body.].
Material type:
BookPublisher: Chicago, Illinois : Chicago, Illinois : Health Administration Press ; Association of University Programs in Health Administration, Washington, DC [2020]Edition: Fourth edition.Description: xxi, 617 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781640551558.Subject(s): Marketing of Health Services | Health Services Administration -- economics | United StatesAdditional physical formats: Online version:: Marketing health servicesDDC classification: 362.1068/8 | Item type | Current location | Call number | Status | Date due | Barcode |
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Central Library | 362.10688 KRM (Browse shelf) | Available | 4614 | |
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Central Library | 362.10688 KRM (Browse shelf) | Available | 4615 | |
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Female Library | 362.10688 KRM (Browse shelf) | Available | 6417 | |
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Books
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Female Library | 362.10688 KRM (Browse shelf) | Available | 4616 |
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| 362.10683 SCH Human resources in healthcare : | 362.10683 SCH Human resources in healthcare : | 362.10688 KRM Marketing health services / | 362.10688 KRM Marketing health services / | 362.1072 MMI Intermediate epidemiology : | 362.1072 S L H Health services research methods / | 362.1072 S L H Health services research methods / |
Includes bibliographical references and index.
The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- Provided by publisher.
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