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Marketing health services / Richard K. Thomas.

By: Thomas, Richard K, 1944- [author.].
Contributor(s): Association of University Programs in Health Administration [issuing body.].
Material type: materialTypeLabelBookPublisher: Chicago, Illinois : Chicago, Illinois : Health Administration Press ; Association of University Programs in Health Administration, Washington, DC [2020]Edition: Fourth edition.Description: xxi, 617 pages : illustrations ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781640551558.Subject(s): Marketing of Health Services | Health Services Administration -- economics | United StatesAdditional physical formats: Online version:: Marketing health servicesDDC classification: 362.1068/8
Contents:
The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
Summary: "This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- Provided by publisher.
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Item type Current location Call number Status Date due Barcode
Books Books Central Library
362.10688 KRM (Browse shelf) Available 4614
Books Books Central Library
362.10688 KRM (Browse shelf) Available 4615
Books Books Female Library
362.10688 KRM (Browse shelf) Available 6417
Books Books Female Library
362.10688 KRM (Browse shelf) Available 4616

Includes bibliographical references and index.

The Origin and Evolution of Healthcare Marketing -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers and Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.

"This book explains the traditional and contemporary approaches that healthcare marketers rely on and that enable healthcare organizations to rise above current trends and turmoil to position themselves for the future healthcare environment"-- Provided by publisher.

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